As a communicator, Rob Bell is a genius. He is the master of the pungent question, the turn-the-picture-upside-down story, and the personal anecdote. Like Harry Emerson Fosdick, the paladin of pulpit liberalism, Rob Bell is a master communicator. Had he set out to defend the biblical doctrine of hell, he could have done so marvelously. He would have done the church a great service. But that is not what he set out to do.
Like Fosdick, Rob Bell cares deeply for people. It comes through in his writings. There is no reason to doubt that Bell wrote this book out of his own personal concern for people who are put off by the doctrine of hell. Had that concern been turned toward a presentation of how the biblical doctrine of hell fits within the larger context of God’s love and justice and the Gospel of Jesus Christ, that would have been a help to untold thousands of Christians and others seeking to understand the Christian faith. But that is not what Bell does in this new book.
Instead, Rob Bell uses his incredible power of literary skill and communication to unravel the Bible’s message and to cast doubt on its teachings."